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Duftmarketing für Dienstleistungsunternehmen : eine empirische Studie zur Wirkung von Duftstoffen in Banken
Reimer, Anja; Meyer, Judith - 2003
Persistent link: https://www.econbiz.de/10001744490
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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Kundenwahrnehmung von Bankenfusionen
Lohmann, Florian; Vogt, Katharina - In: Bank-Archiv : Zeitschrift für das gesamte Bank- und … 55 (2007) 3, pp. 177-182
Persistent link: https://www.econbiz.de/10003431897
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Advertising, Consumer Awareness, and Choice : Evidence from the U.S. Banking Industry
Honka, Elisabeth - 2016
How does advertising influence consumer decisions and market outcomes? We utilize detailed data on consumer shopping … behavior and choices over bank accounts to investigate the effects of advertising on the different stages of the shopping … sets, and show that advertising in the U.S. banking industry is primarily a shifter of awareness as opposed to …
Persistent link: https://www.econbiz.de/10013003569
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Advertising, consumer awareness, and choice : evidence from the U.S. banking industry
Honka, Elisabeth; Hortaçsu, Ali; Vitorino, Maria Ana - In: The Rand journal of economics 48 (2017) 3, pp. 611-646
Persistent link: https://www.econbiz.de/10011946933
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Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin; Winchester, Maxwell - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10010497790
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Effective communications and advertising for financial institutions
Burns, Thomas J. - 1986
Persistent link: https://www.econbiz.de/10000675314
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Deutsch-französische interkulturelle Unterschiede am Beispiel der Werbung im Bankensektor
Schnitzler, Florian; Schumacher, Miriam - In: Interkulturelles Management im deutsch-französischen …, (pp. 263-292). 2012
Persistent link: https://www.econbiz.de/10009740517
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A study on customers perception towards online banking during Covid-19
Cherukur, Ram Babu; Sivakumar S - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 980-986
Persistent link: https://www.econbiz.de/10012544290