Gunawan, Rudi; Rustiadi, Sonny - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 15-39
Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative...
