Vasiliev, Sergey A.; Serov, Eugene R. - In: Risks : open access journal 7 (2019) 4/115, pp. 1-11
analyzed the economic component of the omnichannel sales management system in banking. The existing barriers to introducing … the cost of sales at various stages of the life cycle of sales (sales funnel) are considered. An economic …–mathematical model for managing the cost and profitability of sales by selecting the optimal omnichannel chains was proposed. The …