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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Bank brand avoidance : service perspectives from Nigeria and Ghana
Boateng, Henry
;
Uzo, Uchenna
;
Adeola, Ogechi
;
Hinson, Robert
- In:
Marketing Communications and Brand Development in …
,
(pp. 59-79)
.
2022
Persistent link: https://www.econbiz.de/10013274487
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