Offering "White-label" products and services is a well-developed business sector in the European market. At present, this market concept is also increasingly being applied to financial services, as part of a bank-FinTech cooperation. A question arises, however, as to the proper place for such...

We developed a conceptual framework to explain why young financial technology companies (fintechs) seek to cooperate with incumbents from the finance sector. Examining 14 case studies on fintech-bank cooperation, we identified three main reasons: first, banks enable a fintech's market entry;...