This paper further develops the stock return method proposed by Cho and McKelvey (1996). It is claimed that the method may detect industry substructure in an objective and effective way. Although they are statistically significantly different while avoiding any artifactual statistical results...

Many business entities have attached utmost importance to managing brand equity in prevalent competitive scenario & Indian banking and financial services firms are no exceptions. Research on services marketing indicates that customer satisfaction has a positive direct effect on brand equity and...

This study contributes to an understanding of the practice of social reporting in Italian bank foundations. Specifically, the study examines the views of the preparers of social reports. In Italy, the development of social reports for non-government organizations (NGOs) is voluntary.The research...