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Although Internet banking is a growing phenomenon, the underlying factors driving and inhibiting its diffusion are not well understood. This paper presents empirical research that investigated the factors driving and inhibiting Internet banking. The main component of the research was a Delphi...
Persistent link: https://www.econbiz.de/10014759767
States that if the marketing community is to adopt the prescriptions of the relationship marketing school of thought, more knowledge and understanding of relationships is required. The base of knowledge is growing and there is now greater appreciation of the processes germane to healthy...
Persistent link: https://www.econbiz.de/10014760286
Deregulation has brought down the boundaries of the banking industry, allowing new entrants and enabling a greater degree of competition. Into this scenario arrived the Internet – another radical technological innovation with the potential to change the structure and nature of banking. Many...
Persistent link: https://www.econbiz.de/10014945877