In this article the authors describe how the International Management Centre from Buckingham developed a unique marketing and selling training programme for the National Westminster Bank. Using distance teaching methods, specially developed resources and a cascade approach to training, IMCB...

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers; intelligence, planning and organisation; product decisions; promotion decisions; place decisions; price decisions; achieving sales....

Action learning on a company‐wide basis requires the continuing and determined commitment of the topmost line managers if it is to succeed. Action learning as an approach to management development is now beginning to replace conventional classroom instruction. The International Management...