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Banking services
Beziehungsmarketing
15
Relationship marketing
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Consumer behaviour
12
Konsumentenverhalten
12
Spain
11
Spanien
10
Customer satisfaction
8
Kundenzufriedenheit
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Dienstleistungsqualität
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Service quality
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KMU
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Lieferantenmanagement
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SME
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Supplier relationship management
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Corporate Social Responsibility
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Corporate social responsibility
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Lieferkette
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Supply chain
4
B-to-B-Marketing
3
Beschwerdemanagement
3
Business-to-business marketing
3
Co-creation
3
Complaint management
3
Customer integration
3
Customer service
3
Customer value
3
Kundenintegration
3
Kundenservice
3
Kundenwert
3
SMEs
3
Alliances
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Asymmetric relationships
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Bankgeschäft
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Business network
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Committed champions
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Coronavirus
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Customer profitability
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Distribution channel
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Dual-value appropriation
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Cambra-Fierro, Jesús
2
Grott, Emily
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Kamakura, Wagner A.
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Melero-Polo, Iguacel
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Pérez, Lourdes
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Sesé, F. Javier
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
2
"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús
;
Pérez, Lourdes
;
Grott, Emily
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
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