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~subject:"Baugleichheit"
~subject:"Customer satisfaction"
~subject:"Firmenimage"
~type_genre:"Bibliography included"
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Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
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1999
Persistent link: https://www.econbiz.de/10001352263
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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
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1998
Persistent link: https://www.econbiz.de/10001355524
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