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Liquid Relationship to Possess...
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Bauman
Consumer behaviour
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USA
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Brand management
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liquid consumption
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Bardhi, Fleura
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Eckhardt, Giana M.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing theory
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ECONIS (ZBW)
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The value in de-emphasizing structure in liquidity
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Marketing theory
20
(
2020
)
4
,
pp. 573-580
Persistent link: https://www.econbiz.de/10012391009
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Liquid consumption
Bardhi, Fleura
;
Eckhardt, Giana M.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 582-597
Persistent link: https://www.econbiz.de/10011755390
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