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Bauwirtschaft
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand extension
4
Markentransfer
4
Brand image
3
Einzelhandel
3
Markenimage
3
Retail trade
3
Beziehungsmarketing
2
Brand
2
Brand equity
2
Brand strategy
2
Credibility
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
E-commerce
2
Economic growth
2
Glaubwürdigkeit
2
Handelsliberalisierung
2
Markenartikel
2
New product development
2
Pre-play communication
2
Produktentwicklung
2
Relationship marketing
2
Trade liberalization
2
Ultimatum Game
2
Vertriebsweg
2
Virtual world Second Life
2
Wirtschaftswachstum
2
2000-2005
1
Adaptive models
1
Advertising
1
Anreiz
1
Auslandsinvestition
1
Außenhandelsgewinn
1
Außenwirtschaftstheorie
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Caravella, Mary
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Nguyen, Hang T.
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Spiggle, Susan
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Enhancing knowledge development in marketing ; Vol. 21
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ECONIS (ZBW)
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The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
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