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Online product opinions : incidence, evaluation, and evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 372-386

Persistent link: https://www.econbiz.de/10009562969

Modeling the role of message content and influencers in social media rebroadcasting

Zhang, Yuchi; Moe, Wendy W.; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 100-119

Persistent link: https://www.econbiz.de/10011671940

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing Science 31 (2012) 3, pp. 372-386

Whereas recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual's decision to contribute these opinions. In this research, we empirically model the individual's decision to provide a product...

Persistent link: https://www.econbiz.de/10010990399