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Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
Pancras, Joseph
;
Wang, Xia
;
Dey, Dipak
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 537-552
Persistent link: https://www.econbiz.de/10011537280
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