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A cross-industry analysis of the spillover effect in paid search advertising
Nottorf, Florian
;
Funk, Burkhardt
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010195506
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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Analyzing paid search campaigns using keyword-level data and Bayesian statistics
Blask, Tobias-Benedikt
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2018
Persistent link: https://www.econbiz.de/10011884978
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Analysing clickstream data : do paid and organic search affect each other?
Bremer, Vincent
;
Funk, Burkhardt
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011777650
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