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How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
Ratner, Rebecca; Soman, Dilip; Zauberman, Gal; Ariely, Dan - In: Marketing Letters 19 (2008) 3, pp. 383-397
Persistent link: https://www.econbiz.de/10005716569
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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Meyer, Robert; Vosgerau, Joachim; Singh, Vishal; … - In: Marketing Letters 21 (2010) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10008526560