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~subject:"Behavioral economics"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Sammlung"
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Behavioral economics
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Sheth, Jagdish N.
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Bethmann, Nicola
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Bizer, Kilian
1
Bolz, Lea Kathrin
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Ceccato, Smarandita
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Day, George S.
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Eberlein, Marion
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Hamann, Hanjo
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Hermann, Daniel
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Jaworski, Bernard J.
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Junge, Sebastian
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Keser, Claudia
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Koch, Christopher
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Kohli, Ajay Kumar
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Krishnan, Balaji C.
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1
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Meffert, Heribert
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Friedrich-Schiller-Universität Jena
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1
Philipps-Universität Marburg
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Legends in marketing
4
Acta Universitatis Oeconomicae Helsingiensis / A
1
ECON PhD dissertations
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ECONIS (ZBW)
24
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Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert
-
1988
Persistent link: https://www.econbiz.de/10000091990
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2
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
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3
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
4
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
5
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
6
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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7
Economic behavior in real effort experiments
Eberlein, Marion
-
2008
Persistent link: https://www.econbiz.de/10003776934
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8
Strategy tools and strategy toys : management tools in strategy work
Stenfors, Sari
-
2007
Persistent link: https://www.econbiz.de/10003451005
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9
Essays on pricing contracts
Lim, Noah
-
2005
Persistent link: https://www.econbiz.de/10003946300
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10
Behavioral second-order strategies : exploiting market myopia and agent delegation in economic decision-making
Hamann, Hanjo
-
2016
Persistent link: https://www.econbiz.de/10011443064
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