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Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert - 1988
Persistent link: https://www.econbiz.de/10000091990
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Economic behavior in real effort experiments
Eberlein, Marion - 2008
Persistent link: https://www.econbiz.de/10003776934
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Strategy tools and strategy toys : management tools in strategy work
Stenfors, Sari - 2007
Persistent link: https://www.econbiz.de/10003451005
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Essays on pricing contracts
Lim, Noah - 2005
Persistent link: https://www.econbiz.de/10003946300
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Behavioral second-order strategies : exploiting market myopia and agent delegation in economic decision-making
Hamann, Hanjo - 2016
Persistent link: https://www.econbiz.de/10011443064