"Topical, interactive, and written at the right level, this text introduces the field of Behavioral Economics to students using a contemporary and engaging approach developed by a celebrated economist with several textbooks and over a decade's worth of academic writing experience to his name....

The default model of economic choice--used in economics instruction and in the bulk of scholarship in microeconomics--assumes that decision makers are selfish. As shown by behavioral scientists, this assumption is consistent with chimpanzee behavior, but inconsistent with human behavior. Unlike...