Hosseini, Hamid - In: Journal of Behavioral and Experimental Economics … 40 (2011) 6, pp. 977-984
Assuming the division of behavioral economics into old and new, the paper begins to argue that old behavioral economics began with the works of two giants – George Katuna and Herbert Simon during the 1950s and early 1960s. The contributors of Herbert Simon are well established, thanks to the...