Two systems in the brain that are involved in emotional and economic decision-making are described. The first is an evolutionarily old emotion-based system that operates on rewards defined by the genes such as food, warmth, social reputation, and having children. Such decisions are often based...

After the publication of Keynes' "General Theory," economics was frequently described as schizophrenia: (neo-) classical at the micro-level, but Keynesian at the macro-level. In actuality, Keynes' revolution was, to a substantial part, based on the behavioral micro-foundations of the world we...

Two systems in the brain that are involved in emotional and economic decision-making are described. The first is an evolutionarily old emotion-based system that operates on rewards defined by the genes such as food, warmth, social reputation, and having children. Such decisions are often based...

Chapter 1. Introduction, Outline, Discussion in a Nutshell -- Chapter 2. The Human Information Problem -- Chapter 3. Consumer Choice Under Imperfect Information -- Chapter 4. Needs and Preferences: An Extended Concept -- Chapter 5. Belief Systems and Ideologies, their Functions and their...

Wie konkurrieren Unternehmen, wie entscheidet das Management, wie funktionieren Märkte?Mikroökonomie ist spannend. Markus Thomas Münter erklärt strategische Entscheidungen mit anwendungsorientierter mikroökonomischer Theorie. Empirische Daten, viele Praxisbeispiele und...

It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how rational economic men and women can be. Behavioral economics...

Inattention is a central, unifying theme for much of behavioral economics. It permeates such disparate fields as microeconomics, macroeconomics, finance, public economics, and industrial organization. It enables us to think in a rather consistent way about behavioral biases, speculate about...