The paper argues that much of the theoretical work on consumer choice theory during the first third of the twentieth century actually addressed some of the same issues discussed in contemporary behavioral economics. This is not generally recognized because the discussion was tied up with the...

The model of Homo economicus has often been criticized as unrealistic. In particular, it has been found lacking for allegedly assuming that people are selfish, an assumption which is contradicted by both introspection and empirical evidence. The aim of this paper is to show that never in the...

For non-economists, it is often difficult to understand why economists place so much emphasis on the self-interest motive. It is obvious that people act out of a variety of motives - gratitude, anger, social obligation and many, many other motives. There are several reasons why economists still...

The health care systems in the Nordic countries are facing key challenges. While the possibilities and willingness to expand health care resources are limited, the demand for health care are increasing due to continuous development of new medical technologies, changing demographics, increasing...

Utilitarian foundations for limited government are shaky insofar as they assume rational and consistent individuals. Recently economists' assumption of rational actors has come under sustained attack. Behavioural economics has suggested that people are plagued by irrational biases and...

I propose the following grand challenge question for SBE 2020: can we develop a complete theory of human behavior that is predictive in all contexts? The motivation for this question is the fact that the different disciplines within SBE do have a common subject: Homo sapiens. Therefore,...

This article introduces and discusses from a philosophical point of view the nascent field of neuroeconomics, which is the study of neural mechanisms involved in decision-making and their economic significance. Following a survey of the ways in which decision-making is usually construed in...

Both behavioral and neoclassical economists maintain a concept of strict rationality that is exceptionally narrow. Neoclassicists use it as a tool both to explain what agents actually do and as a prescriptive framework. Behavioralists do not believe it adequately explains actual behavior but...

I examine some neoclassical, behavioral, and heuristic models of individual decision-making, and argue that the diverse psychological mechanisms these models posit are cognitively too demanding to be implemented, consciously or unconsciously, by actual decision makers. Accordingly, these models...

The departure point of this paper is the conjecture that the search for big picture of corruption in the real world calls for new research and policy tools that draw on psychologically more realistic accounts of individual judgment and decision-making. In light with a growing literature that...