The paper argues that much of the theoretical work on consumer choice theory during the first third of the twentieth century actually addressed some of the same issues discussed in contemporary behavioral economics. This is not generally recognized because the discussion was tied up with the...

The model of Homo economicus has often been criticized as unrealistic. In particular, it has been found lacking for allegedly assuming that people are selfish, an assumption which is contradicted by both introspection and empirical evidence. The aim of this paper is to show that never in the...

For non-economists, it is often difficult to understand why economists place so much emphasis on the self-interest motive. It is obvious that people act out of a variety of motives - gratitude, anger, social obligation and many, many other motives. There are several reasons why economists still...

The present crisis has revealed that around the globe we are often only able to react to crises when it is (almost) too late. This paper addresses and explains the mono-structure of thought that has led to this predicament and delineates a new model of cognition capable of creating a new...

This paper examines elements of the complex place/role/influence of psychology in the history of consumer choice theory. The paper reviews, and then challenges, the standard narrative that psychology was "in" consumer choice theory early in the neoclassical revolution, then strictly "out" during...

The health care systems in the Nordic countries are facing key challenges. While the possibilities and willingness to expand health care resources are limited, the demand for health care are increasing due to continuous development of new medical technologies, changing demographics, increasing...

The health care systems in the Nordic countries are facing key challenges. While the possibilities and willingness to expand health care resources are limited, the demand for health care are increasing due to continuous development of new medical technologies, changing demographics, increasing...

Contrary to some of the leading critiques of neoclassical theory, I argue that this theoretical framework can incorporate the moral dimension into the modeling of economic agents when the consequences of their choices are not answerable to market forces. Neoclassical theory, broadly defined,...

After discussing various approaches about heroic behaviour in the literature, we first give a definition and classification of moral behaviour, in distinction to intrinsically motivated and 'prudent' behaviour. Then, we present some arguments on the function of moral behaviour according to...

I examine some neoclassical, behavioral, and heuristic models of individual decision-making, and argue that the diverse psychological mechanisms these models posit are cognitively too demanding to be implemented, consciously or unconsciously, by actual decision makers. Accordingly, these models...