Fehr, Ernst; Schmidt, Klaus M. - In: Handbook of the economics of giving, altruism and …, (pp. 615-691). 2006
refutes the self-interest hypothesis, suggesting that concerns for altruism, fairness, and reciprocity strongly motivate many … neuroeconomic evidence that is consistent with the view that many people have a taste for mutual cooperation and the punishment of … norm violators. We further illustrate the powerful impact of fairness concerns on cooperation, competition, incentives, and …