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In Search of Homo Economicus : Preference Consistency, Emotions, and Cognition
Lee, Leonard; Amir, On; Ariely, Dan - 2011
Understanding the roles of emotion and cognition in forming preferences is critical in helping firms choose effective marketing strategies and consumers make appropriate consumption decisions. In this work, we investigate the role of the emotional and cognitive systems in preference consistency...
Persistent link: https://www.econbiz.de/10014026835
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - 2009
of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in … South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that … relative to price sensitivity. However, it was difficult to predict which particular types of content would significantly …
Persistent link: https://www.econbiz.de/10014211033
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Enriching interactions : incorporating outcome data into static discrete games
Ellickson, Paul; Misra, Sanjog - 2011
When modeling the behavior of firms, marketers and micro-economists routinely confront complex problems of strategic interaction. In competitive environments, firms make strategic decisions that not only depend on the features of the market, but also on their beliefs regarding the reactions of...
Persistent link: https://www.econbiz.de/10008906032
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The objective value of subjective value : a multi-round negotiation study
Curhan, Jared R.; Elfenbein, Hillary Anger; Eisenkraft, Noah - 2008 - Rev.
A 2-round negotiation study provided evidence that positive feelings resulting from one negotiation can be economically rewarding in a second negotiation. Negotiators experiencing greater subjective value (SV) - that is, social, perceptual, and emotional outcomes from a negotiation - in Round 1...
Persistent link: https://www.econbiz.de/10003948731
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When being wasteful appears better than feeling wasteful
Zultan, Ro'i; Bar-Hillel, Maya; Guy, Nitsan - 2010
"Waste not want not" expresses our culture's aversion to waste. "I could have gotten the same thing for less" is a sentiment that can diminish pleasure in a transaction. We study people's willingness to "pay" to avoid this spoiler. In one scenario, participants imagined they were looking for a...
Persistent link: https://www.econbiz.de/10008779919
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Fairness and Channel Coordination
Cui, Tony Haitao - 2012
simple wholesale price above its marginal cost to coordinate this channel both in terms of achieving the maximum channel … contract. A constant wholesale price will do …
Persistent link: https://www.econbiz.de/10013116986
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Perceived Service Quality in Restaurant Services : Evidence from Mauritius
Ramseook-Munhurrun, Prabha - 2013
The purpose of this study is to investigate service quality dimensions in restaurant services. The study examines the influence of the service dimensions on customer satisfaction and behavioral intentions within the restaurant context in an island economy, Mauritius. Factor analysis was...
Persistent link: https://www.econbiz.de/10013089905
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Behavioral Biases in Marketing
Dowling, Katharina - 2019
Psychology and economics (together known as behavioral economics) are two prominent disciplines underlying many theories in marketing. The extensive marketing literature documents consumers' nonrational behavior even though behavioral biases might not always be consistently termed or formally...
Persistent link: https://www.econbiz.de/10012900376
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Context-Dependent Choice as Explained by Foraging Theory
Li, Shengwu - 2018
An agent makes consumption choices in multiple periods. Choice objects vary in type and quality; objects of the same type are inter-temporal substitutes. The current choice set is informative about the distribution over future choice sets. Thus, the presence of unchosen alternatives may...
Persistent link: https://www.econbiz.de/10012936784
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Depression and Shopping Behavior
Meckel, Katherine; Shapiro, Bradley - 2021
Using a large survey panel that connects household shopping behavior with individual health information, this paper documents correlations between self reported depression and the size and composition of shopping baskets. First, we find that roughly 16% of individuals report suffering from...
Persistent link: https://www.econbiz.de/10013210518