The problem with traditional economic models of choice -- How behavioral economics makes the same mistakes -- How behavioral economics met law and economics and begat nudge -- Why nudges can't do what they promise -- Why nudges are unethical -- All nudges are not created equal -- Why choice...

To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e....