Supply chains today routinely use third parties for many strategic activities, such as manufacturing, R&D, or software development. These activities often include relationship-specific investment on the part of the vendor, while final outcomes can be uncertain. Therefore, writing complete...

Supply chains today routinely use third parties for many strategic activities, such as manufacturing, R&D, or software development. These activities often include relationship-specific investment on the part of the vendor, while final outcomes can be uncertain. Therefore, writing complete...

The authors investigate customer response to the addition of a mobile shopping channel to existing online and offline channels. They investigate the cannibalization by the new mobile channel of existing channels and evaluate changes in households' purchasing behavior following adoption of the...