prompted to abandon her prior. However, potential posteriors may induce her to take actions that generate a lower utility in … posteriors lead to larger utility than the prior. In choosing her belief, the agent optimally trades off these psychological … are information seeking otherwise. Because belief updating depends on the decision problem in which new information is …

exist in decision making. The study also tries to recognize the prime factors responsible for directing the consumer …’s purchasing decision towards the commodity. The study finds out that the Behavioural traits influence the decision-making approach … while purchasing the commodity and how prominent factors direct the consumer decision …

preferences. Among the behavioral patterns that allow for a clear-cut interpretation on the decision level, we find that roughly … almost half of our subjects. Among those, roughly 24%are rational expected utility maximizers, 24% make occasional mistakes …

consequences for future reputation, it may also enter directly into the utility function. Loss of face concerns can lead to fewer …