Improving end-use energy efficiency — that is, the energy-efficiency of individuals, households, and firms as they consume energy — is often cited as an important element in efforts to reduce greenhouse-gas (GHG) emissions. Arguments for improving energy efficiency usually rely on the idea...

Working paper abstract (100-250 words): While the scientific, technical and policy components of the climate change issue are of critical importance, climate change is also a cultural issue. More importantly, it is a highly contested cultural issue in which competing movements engage in...