Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …