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Behaviour
Consumer behaviour
31
Konsumentenverhalten
31
Brand image
10
Markenimage
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Brand management
9
Markenführung
9
Satisfaction
9
Zufriedenheit
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Aaker, Jennifer
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Liu, Wendy
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Lee, Angela Y.
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Lisjak, Monika
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Research paper series / Stanford Graduate School of Business
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Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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The bright side of impulse : depletion heightens self-protective behavior in the face of danger
Lisjak, Monika
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10010381006
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2
The happiness of giving : the time-ask effect
Liu, Wendy
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003783482
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3
The happiness of giving : the time-ask effect
Liu, Wendy
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747733
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