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Objective: The objective of the article is to adopt the theory of planned behaviour to explore how ChatGPT adoption in … planned behaviour significantly mediate the impacts of ChatGPT adoption in entrepreneurship on digital entrepreneurial …
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The authors investigate customer response to the addition of a mobile shopping channel to existing online and offline channels. They investigate the cannibalization by the new mobile channel of existing channels and evaluate changes in households' purchasing behavior following adoption of the...
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