This study attempts to group investors (individuals and professionals) into different segments based on their psychological biases and personality traits and, then, to examine whether, and how, these biases and traits drive their investment behaviour. The behavioural finance literature suggests...

The aim of this paper is to investigate the degree of susceptibility to behavioral biases (the certainty effect, the sunk cost fallacy, and mental accounting) among people of various levels of expertise in market investments and to determine whether this susceptibility is correlated with certain...