Goyal, Preeti; Gupta, Poornima; Yadav, Vanita - In: Review of behavioral finance : RBF 15 (2023) 1, pp. 79-102
Purpose The purpose of this paper is to explore how heuristics are formed and whether herding and prospect theory act … as antecedents to heuristics. The relationship is explored specifically for millennials. Design/methodology/approach The … heuristics. The study uses survey data from 923 millennials from India to test the model for two financial products: equity and …