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and predominately sell winners. The data suggest that decision-dependent emotions may explain the differences. That is …
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Purpose The purpose of this paper is to explore how heuristics are formed and whether herding and prospect theory act … as antecedents to heuristics. The relationship is explored specifically for millennials. Design/methodology/approach The … heuristics. The study uses survey data from 923 millennials from India to test the model for two financial products: equity and …
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