Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...

Part 1.Navigating the New Retail Landscape --1.The new landscape for customer engagement --2.The transformational role of technology --3.The changing physical landscape of retailing --4.The emergence of new business models --5.The changing retail cost model --6.Bringing order to the new world...