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Investigating the role of knowledge, materialism, product availability, and involvement in predicting the organic clothing purchase behavior of consumers in the Indian market
Khare, Arpita; Sadachar, Amrut; Manchiraju, Srikant - In: Journal of international consumer marketing 32 (2020) 3, pp. 228-242
Persistent link: https://www.econbiz.de/10012259377
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Green apparel buying behaviour : a study on Indian youth
Khare, Arpita; Sadachar, Amrut - In: International journal of consumer studies 41 (2017) 5, pp. 558-569
Persistent link: https://www.econbiz.de/10011824409
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Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita; Sadachar, Amrut; Chakraborty, Swagata - In: Journal of fashion marketing and management 26 (2022) 4, pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
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Can a connection with the indigenous cultural values encourage sustainable apparel consumption?
Chakraborty, Swagata; Sadachar, Amrut - In: Journal of fashion marketing and management 27 (2023) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10013555076