Purpose - The study explores the retail utility of customers purchasing through alternate retail channel. The study examines usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for...

Purpose – This paper aims to study the perception of young consumers’ about clothing quality. It aims to identify different attributes (of apparel) consumers use to judge the quality of apparel. It also seeks to understand the effect of demographic factors on choice of criteria for selection...