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~subject:"Belgien"
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Belgien
Consumer behaviour
13
Konsumentenverhalten
13
Product Placement
6
Product placement
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Advertising effects
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Werbewirkung
5
Brand image
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Food
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Eating habit
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Verpackung
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Belgium
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Consumer motivation
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Holiday behaviour
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India
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Indien
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Kaufmotiv
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Online retailing
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Online-Handel
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Präferenztheorie
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Television programme
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Theory of preferences
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Tourism marketing
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Geuens, Maggie
2
Tessitore, Tina
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Van Kerckhove, Anneleen
1
Vermeir, Iris
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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A motivational account of the question-behavior effect
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
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2
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
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