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~subject:"Belgium"
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Belgium
Consumer behaviour
85
Konsumentenverhalten
82
Advertising effects
66
Werbewirkung
66
Belgien
50
Advertising
41
Werbung
40
Brand management
29
Markenführung
29
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
17
Product placement
17
Emotion
15
Marketing management
14
Marketingmanagement
14
Brand
13
Fernsehwerbung
13
Markenartikel
13
Market research
13
Marketing
13
Marktforschung
13
Television advertising
13
Zielgruppe
12
Target group
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Theorie
9
Automotive market
8
Gender
8
Kfz-Markt
8
Kinder
8
Theory
8
Bibliometrics
7
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10
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1
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Article
41
Book / Working Paper
17
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Article in journal
23
Aufsatz in Zeitschrift
23
Arbeitspapier
13
Graue Literatur
13
Non-commercial literature
13
Working Paper
13
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10
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10
research-article
6
review-article
2
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Language
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English
54
Dutch
4
Author
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Pelsmacker, Patrick de
43
Dens, Nathalie
12
Geuens, Maggie
11
Jegers, Marc
8
De Pelsmacker, Patrick
7
Cauberghe, Verolien
5
Janssens, Wim
5
Verhellen, Yann
4
Vermeir, Iris
4
Cuyvers, Ludo
3
Viviers, Wilma
3
Banks, Ivana Bušljeta
2
Mielants, Caroline
2
Moons, Ingrid
2
Muller, Marie‐Luce
2
Oates, Caroline
2
Proost, J.
2
Saayman, Andrea
2
Sterckx, Ellen
2
Wouters, Marijke
2
Aleksandrovs, Leonids
1
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
De Cannière, Marie Hélène
1
De Meulenaer, Sarah
1
De Wulf, Kristof
1
DeMeyer, G.
1
Driesen, Liesbeth
1
Dumont, Michel
1
Eagle, Lynne
1
Geuens, M.
1
Goos, Peter
1
Gwozdz, Wencke
1
Hofman, A.
1
Mast, Gitt
1
Mast, Gitte
1
Muller, Marié-Luce
1
Pienaar, Jaco
1
Purnawirawan, Nathalia
1
Puttemans, Bianca
1
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
6
Belgian journal of operations research, statistics and computer science
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Young Consumers
3
Applied economics
2
International Marketing Review
2
Journal of advertising research
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Aslib Proceedings
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on international advertising
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Social Marketing
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer studies and home economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Marketing Intelligence & Planning
1
Revue d'économie industrielle
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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Source
All
ECONIS (ZBW)
50
Other ZBW resources
8
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1
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
2
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
3
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
4
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
Saved in:
5
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
6
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
7
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
8
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
9
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
10
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000879439
Saved in:
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