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Belgium
Consumer behaviour
64
Konsumentenverhalten
62
Advertising effects
61
Werbewirkung
61
Belgien
45
Advertising
40
Werbung
39
Brand management
24
Markenführung
24
Internet marketing
20
Online-Marketing
20
Brand image
17
Markenimage
16
Product placement
16
Marketing management
15
Marketingmanagement
15
Product Placement
15
Fernsehwerbung
14
Television advertising
14
Emotion
11
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Social Web
9
Social web
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Target group
8
Zielgruppe
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Brand
7
Markenartikel
7
Theorie
7
Unternehmensethik
7
Advertising planning
6
Beziehungsmarketing
6
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2
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Article
39
Book / Working Paper
14
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Article in journal
21
Aufsatz in Zeitschrift
21
Arbeitspapier
10
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10
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10
Graue Literatur
10
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10
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10
research-article
6
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Language
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English
49
Dutch
4
Author
All
Pelsmacker, Patrick de
43
Dens, Nathalie
12
Jegers, Marc
8
De Pelsmacker, Patrick
7
Cauberghe, Verolien
5
Janssens, Wim
5
Geuens, Maggie
4
Verhellen, Yann
4
Cuyvers, Ludo
3
Viviers, Wilma
3
Banks, Ivana Bušljeta
2
Bostyn, Frank
2
Mielants, Caroline
2
Moons, Ingrid
2
Muller, Marie‐Luce
2
Oates, Caroline
2
Proost, J.
2
Saayman, Andrea
2
Sterckx, Ellen
2
Vandingenen, Rita
2
Wouters, Marijke
2
Aleksandrovs, Leonids
1
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
De Cannière, Marie Hélène
1
De Meulenaer, Sarah
1
DeMeyer, G.
1
Debal, Patrick
1
Driesen, Liesbeth
1
Dumont, Michel
1
Eagle, Lynne
1
Geuens, M.
1
Goos, Peter
1
Gwozdz, Wencke
1
Hofman, A.
1
Mast, Gitt
1
Mast, Gitte
1
Muller, Marié-Luce
1
Pienaar, Jaco
1
Purnawirawan, Nathalia
1
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Institution
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Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
Belgian journal of operations research, statistics and computer science
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
3
Young Consumers
3
Applied economics
2
International Marketing Review
2
Journal of advertising research
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Aslib Proceedings
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on international advertising
1
Journal of Social Marketing
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Marketing Intelligence & Planning
1
Revue d'économie industrielle
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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Source
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ECONIS (ZBW)
45
Other ZBW resources
8
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1
Polish and Belgian consumers' perception of environmentally friendly behaviour
Roozen, Irene T. M.
;
Pelsmacker, Patrick de
- In:
Journal of consumer studies and home economics
24
(
2000
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10001531959
Saved in:
2
Euclidian distance measurement methodology for determining the reliability of financial statements
Debal, Patrick
(
contributor
);
Vandingenen, Rita
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001923062
Saved in:
3
An empirical study of the variance of Belgium firm profitability
Yeo, May May
;
Bostyn, Frank
;
Willemé, Peter
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001923113
Saved in:
4
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
5
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
Saved in:
6
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
7
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
8
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
9
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
10
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
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