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The advertising impact of an interactive TV program on the recall of an embedded commercial

Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising research 48 (2008) 3, pp. 352-362

Persistent link: https://www.econbiz.de/10003768832

Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness

Janssens, Wim; Pelsmacker, Patrick de; Cauberghe, Verolien - In: Cutting edge international research, (pp. 97-109). 2010

Persistent link: https://www.econbiz.de/10003985150

Advergames : the impact of brand prominence and game repetition on brand responses

Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10003962667

The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses

Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 297-308

Persistent link: https://www.econbiz.de/10008760277

Fear appeal effectiveness for familiar and unfamiliar issues

De Pelsmacker, Patrick; Cauberghe, Verolien; Dens, Nathalie - In: Journal of Social Marketing 1 (2011) 3, pp. 171-191

Purpose – The purpose of this paper is to investigate the effect of level of graphic threat (weak and strong) and the amount of information (low and high) on message effectiveness for an unfamiliar (a muscle disorder due to lack of physical exercise) vs a familiar (injuries as a result of...

Persistent link: https://www.econbiz.de/10014907042