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Belgium
Consumer behaviour
60
Konsumentenverhalten
60
Advertising effects
58
Werbewirkung
58
Belgien
43
Werbung
38
Advertising
37
Brand management
25
Markenführung
25
Internet marketing
19
Online-Marketing
19
Brand image
18
Markenimage
17
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Emotion
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Automotive market
8
Brand
8
Children
8
Kfz-Markt
8
Kinder
8
Markenartikel
8
Marketing
8
Social Web
8
Social web
8
Target group
8
Theorie
8
Zielgruppe
8
Theory
7
Unternehmensethik
7
Advertising planning
6
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Article
31
Book / Working Paper
12
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21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
10
Book section
10
Arbeitspapier
8
Graue Literatur
8
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8
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8
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Language
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English
39
Dutch
4
Author
All
Pelsmacker, Patrick de
43
Dens, Nathalie
10
Jegers, Marc
6
Cauberghe, Verolien
4
Janssens, Wim
4
Verhellen, Yann
4
Banks, Ivana Bušljeta
2
Geuens, Maggie
2
Moons, Ingrid
2
Oates, Caroline
2
Proost, J.
2
Wouters, Marijke
2
Aleksandrovs, Leonids
1
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
Cuyvers, Ludo
1
De Cannière, Marie Hélène
1
De Meulenaer, Sarah
1
DeMeyer, G.
1
Driesen, Liesbeth
1
Dumont, Michel
1
Goos, Peter
1
Gwozdz, Wencke
1
Hofman, A.
1
Mielants, Caroline
1
Muller, Marié-Luce
1
Purnawirawan, Nathalia
1
Puttemans, Bianca
1
Rayp, Glenn
1
Ridder, Ronald Karel de
1
Roozen, Irene T. M.
1
Spruijt, Nicole
1
Sterckx, Ellen
1
Viviers, Wilma
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
Belgian journal of operations research, statistics and computer science
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Applied economics
2
Journal of advertising research
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on international advertising
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Revue d'économie industrielle
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
43
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1
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
2
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
3
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
4
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
Saved in:
5
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000879439
Saved in:
6
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
7
The determinants of Belgian soccer attendances : some further evidence
Pelsmacker, Patrick de
;
DeMeyer, G.
-
1991
Persistent link: https://www.econbiz.de/10000880214
Saved in:
8
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole
;
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000880852
Saved in:
9
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
10
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
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