Purpose – The purpose of the research presented in this paper is to evaluate the efficiency and productivity of the European retailers. Design/methodology/approach – Applying a two-stage approach at individual and global levels, in this study the paper adopts the efficient frontier approach...

Purpose – The purpose of the research presented in this paper is to evaluate the efficiency and productivity of the European retailers. Design/methodology/approach – Applying a two‐stage approach at individual and global levels, in this study the paper adopts the efficient frontier...