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Beschwerdemanagement
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Handbook of research on customer equity in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The option value of returns : theory and empirical evidence
Anderson, Eric T.
;
Hansen, Karsten T.
;
Simester, Duncan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 405-423
Persistent link: https://www.econbiz.de/10003868015
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Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
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