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Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen; Zorbach, Thomas; Carley, Kathleen M. - In: Journal of marketing communications 20 (2014) 1/2, pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Cover Image
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen; Zorbach, Thomas; Carley, Kathleen M. - In: Word of mouth and social media, (pp. 116-127). 2014
Persistent link: https://www.econbiz.de/10010409802