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~subject:"Best–worst scaling"
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What you see may not be what you get: Asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing Letters
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008776561
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