This textbook helps students truly understand how to apply the principles behind corporate finance in a real world context from both a firm and investor perspective. In its second edition, this text focuses on traditional theory applied to a holistic and realistic business case study, written as...

Chapter 1: In the Beginning -- Chapter 2: Financial Statement Analysis: What’s Right, What’s Wrong, and Why -- Chapter 3: Cash Flow: Easy Come, Easy Go -- Chapter 4: The Right Frame of Time -- Chapter 5: Capital Structure: Borrow it -- Chapter 6: Capital Structure: Sell it Off -- Chapter 7:...