Financial decisions are the most important and life-shaping decisions individual make in their life. The increasing body of literature evidences the role of the individual psychological influence in their financial decisions. More specifically, the role of mental accounting is established in the...

Given the increasing relevance of Behavioral Economics in understanding decisions, this paper has analyzed the role of Mental Accounting (MA) in influencing Personal Financial Planning (PFP) decisions of Indian Households. Using the components put forth by the behavioral life cycle theory, MA...

The term financial planning has been an area of research interest since few years. Studies have underlined the influence of various cognitive factors in individuals' financial decisions. The present study is also trying to underline the influence of various cognitive factors in personal...