This work presents advances of the doctoral thesis 'Commercialization and consumption of coffee in Mexico' under the governance approach proposed by Korzeniewicks (1994), Gereffi, Humphrey, Gereffi and Sturgeon (2005) and Ponte and Gibbon (2008). First, the paper discussed the theoretical...

Fairtrade certification aims at transferring wealth from the consumer to the farmer; however, coffee passes through many hands before reaching final consumers. Bringing together retail, wholesale, and stock market data, this study estimates how much more consumers are paying for...