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~subject:"Betriebliche Wertschöpfung"
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Research needs for assessing online value creation in complex consumer purchase process behavior
Grant, Robert
;
Clarke, Rodney J.
;
Kyriazis, Elias
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 53-60
Persistent link: https://www.econbiz.de/10003938068
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