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CRM technologies as a leverage of competitiveness and business value creation in European markets : a comparison between Italy and the Netherlands
Lorenzon, Antonio (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003089758
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Towards a framework for managing strategic tensions in dyadic interorganizational relationships
Fenema, Paul C. van; Löbbecke, Claudia - In: Scandinavian journal of management 30 (2014) 4, pp. 498-515
Persistent link: https://www.econbiz.de/10010465673
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Rediscovering strategic content in "strong process" research on business network innovation
Fenema, Paul C. van; Keers, Bianca B. M. - In: Industrial marketing management : the international … 91 (2020), pp. 639-656
Persistent link: https://www.econbiz.de/10012422388
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Crm Technologies as a Leverage of Competitiveness and Business Value Creation in European Markets : A Comparison between Italy and the Netherlands
Pilotti, Luciano; van Baalen, Peter J.; Lorenzon, Antonio - 2005
The term CRM, Customer Relationship Management, is one of the most applied concept both in Marketing and IT literature and applications. CRM is most of the time used as a replacement of a misleading narrow term: Relationship Management (RM). Operations, Customer Service, Sales, human resources,...
Persistent link: https://www.econbiz.de/10014066962