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Managing the customer horizon - final customers and the network perspective
Henneberg, Stephan; Mouzas, Stefanos - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 7-10
Persistent link: https://www.econbiz.de/10003505920
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Service and value in the interactive business landscape
Ford, David; Mouzas, Stefanos - In: Industrial marketing management : the international … 42 (2013) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10009734104
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Rethinking business performance in global value chains
Mouzas, Stefanos; Bauer, Florian - In: Journal of business research : JBR 144 (2022), pp. 679-689
Persistent link: https://www.econbiz.de/10013185030
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Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven; Henneberg, Stephan; Forkmann, Sebastian - In: Service Value als Werttreiber : Konzepte, Messung und …, (pp. 267-282). 2014
Persistent link: https://www.econbiz.de/10010359506
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A value perspective on relationship portfolios
Corsaro, Daniela; Fiocca, Renato; Henneberg, Stephan; … - In: Marketing theory 13 (2013) 3, pp. 275-302
Persistent link: https://www.econbiz.de/10009790658